• Our Mission
  • About
  • Videos
  • Contact
  • Join the Movement
  • ☰

Ride Dry.

IN 2018 THERE WERE 4,145 BOATING ACCIDENTS
THAT INVOLVED 633 DEATHS.

Drive Dry.

EXCESSIVE ALCOHOL USE IS A LEADING CONTRIBUTOR TO BOATING FATALITIES.

Save a Life.

BEING SAFE STARTS WITH BEING SOBER.




Our Mission

To change the mindset about drinking and boating by developing and producing powerful and engaging sober boating campaigns designed to effect fundamental changes in the boating culture.





CAMPAIGNS

We produce & develop creative sober boating campaigns.

PRO ATHLETE & ANGLER
ENGAGEMENT

We work with top water sports athletes and anglers to champion the sober boating message.

SOCIAL MEDIA OUTREACH

We use Instagram, Facebook & Twitter to increase campaign visibility.

PARTNERSHIPS

• Bonnier Corporation
• Water Sports Industry Association (WSIA)

OUR TAGLINE

Ride Dry. Drive Dry.
Save A Life.

OUR MESSAGE

Boating while under the influence of alcohol or drugs is never worth it.

OUR GOAL

Reduce alcohol related boating injuries and fatalities.

GET INVOLVED

Interested in participating in the Ride Dry. Drive Dry. campaign?
Let us know!





CAMPAIGNS

We produce & develop creative sober boating campaigns.

PRO ATHLETE & ANGLER
ENGAGEMENT

We work with top water sports athletes and anglers to champion the sober boating message.

SOCIAL MEDIA OUTREACH

We use Instagram, Facebook & Twitter to increase campaign visibility.

PARTNERSHIPS

Bonnier Corporation

OUR MESSAGE

Boating while under the influence of alcohol or drugs is never worth it.

OUR GOAL

Reduce alcohol related boating injuries and fatalities.

GET INVOLVED

Interested in participating in the Ride Dry. Drive Dry. campaign? Get in touch!





About Us

Like any start-up, Ride Dry, Drive Dry began with a story: In 1996, Mark Watts, a competitive skier from Florida, opened a MasterCraft Boat dealership. With a passion for watersports and penchant for business, Watts quickly grew his company, expanding to three locations, and was named to Boating Industry Magazine’s Top 100 dealers for eight years in a row.

In 2006, tragedy struck. Mark was involved in a horrific boating accident, resulting in numerous injuries and an unfortunate loss of life. After multiple surgeries, he survived, but soon thereafter sold his business and directed his attention to changing the boating culture.

In 2014, Mark and his wife, Teressa, participated in the National Association of State Boating Law Administrator’s Operation Dry Water, helping to create this PSA video that would be his campaign's centerpiece: Ride Dry, Drive Dry was born.

Today, Mark’s passion for watersports endures. He is dedicated to making fundamental changes in how people enjoy boating by utilizing his own experience, industry knowledge and business relationships to advance the sober boating cause. Says Mark: “I believe this campaign can change the mindset about drinking and boating, and promote social responsibility within the watersports culture. I am living proof.”






























Tweets by ridedrydrivedry
Tweet @ridedrydrivedry


Instagram


Contact Us


257 S Lake Destiny Drive
         Orlando, FL 32810

info@ridedrydrivedry.com




*Required fields.









Get involved.






follow us.


Ride Dry. Drive Dry.   © 2019 All rights reserved.
All photos courtesy of  Tom King Photography